With the new year comes a new start. An opportunity to reflect and take what you learnt the previous year and use it to ensure your business grows during the year ahead. A new year is the perfect opportunity, the prime time, to ensure that your business has a website stronger than ever.
A new website can transform your business ensuring it stands out from the crowd. It’s also is a fantastic way to get your name out there. There’s nothing like promoting a relaunch of your website or indeed your brand to get your business at the forefront of your customers minds, this is your chance to charm potential customers… What are you waiting for?
Still not sure if a new website is right for you? Here are three great reasons a new website is just what you need:
The content on your website isn’t relevant anymore
Content is king and one of the most important elements of your website and make converting customers easier. Pair up an awesome design with great content and you’re on to a winning combination. A website that is updated with fresh and relevant information on a regular basis shows that your business is up to date and focused on what you do. A stagnant website rarely converts anyone. Fill your new website with regular updates to show potential clients that your business can help to solve their problems and make their life easier. Ensuring you have fresh content regularly updated on your website is essential if you want it to be a success in 2017.
Your website isn’t easy to navigate
If your website is cluttered and difficult to navigate around you will find yourself losing a lot of potential customers. It is vital that your website offers a user friendly experience with clear menus and direct descriptions so they can find exactly what they want with no hassle. It’s about taking the opportunity to convert visitors into customers and you’re not going to achieve that with a cluttered, difficult to navigate site.
Your website isn’t mobile friendly
Mobile browsing is huge, there’s no escaping it. On average people send 86 minutes a day using their phones for the internet. This is huge, especially when you compare it to 36 minutes a day on a desktop. As a business it would be foolish to ignore the change in the way people are consuming websites so you must ensure that your website looks fantastic and offers a flawless user experience on mobile devices as well as desktop ones. If you don’t do this, you will end up losing potential business. Being mobile friendly is such an important part of having a strong website. Even if you don’t want to create a completely separate site just for mobile, your current website can be adjusted to become responsive to the mobile screen. Did you know that all Designbury websites come with a responsive design as standard?
Remember when making any changes you should always specify your business vision, set your goals and update targets on a regular basis. You should see your website as the central hub of your digital marketing plan. A well designed website is where customers, present or potential, can access all of your social media accounts, joining the dots so that people can access anything they need to view from one place. It’s important that they work together, and that you incorporate other channels into your strategy rather than relying solely on the website itself.
It’s important to revisit your website design every couple of years as the web industry is constantly changing. Trends will come and go so it is important your website is always as up to date as it possibly can be. Remember, if someone logs onto a site that seems dated, they will quickly click away!
All this information may be a lot to take in but remember, Designbury are here to help. Why not get in touch and we can discuss any changes you need to your current website, or maybe you want to set up a new website altogether? Whatever your requirements, big or small, we are here to help and support you on the way to designing a better business model for you.