You’ve already come so far. You have your company name, you’ve got a corporate logo you love and you have thought about your branding; what makes you’re business memorable and different, and how your products or services fit the needs of your customers.
It’s time to reach out to your prospective customers. We know you’re busy getting your business started and off the ground as well as ensuring you’ve perfected your services and products. Let Designbury step in and help you.
We’re here to ensure any obstacles are moved out of your way so you can concentrate on the important things. To offer an extra bit of help, we’ve put together a list for you smaller businesses that have tight budgets and precious little time, to spread the word about how awesome you and your company is without breaking the bank.
Put your name, logo and contact information on every single touch point with the outside world
It’s not as simple as putting your logo on your website, especially when you’re first starting out. At this early stage, it is vital that you make it easy for people to remember your business and to find you on the internet. That means you must always be no more than one click away when interacting with your audience,
It sounds simple, yes? Well then you’d be surprised to hear that it’s often an overlooked step. Here are four places you can put your information.
- Your email signature (with a link to your website and your phone number)
- Your business cards
- Your social media profiles
- Your packaging (try branded stickers or tape as an affordable way to do this)
Start a blog and write about what you know (as it relates to your business)
Content marketing and search engine optimization. Those are things only big fancy companies with big fancy marketing departments do, right? Wrong. You don’t need to spend big money to improve your ranking anymore. It’s simple to create a blog that will help improve your search engine ranking, and even better you can do it for free. Better search engine rankings means more visitors and more customers.
Not sure what to write about? Think like your customer, what do you think they would want to know?
- What are they searching for? Create a list of questions your customers might ask that you can use your expertise to answer.
- Google the questions on your list. If you can’t find any articles, or if there are very few, you’ve found your opportunity.
Start communicating on social
A huge three-quarters of shoppers research a company online before purchasing. Companies can no longer expect their customers to take them at their word. One of the easiest ways for your customer to determine your credibility is to check you out on social media.
Managing several social media channels as a small business owner can seem daunting. Designbury don’t recommend that you put yourself on every channel right. Not only cant it be a lot to juggle but some social media channels might not be relevant for your brand.
Start with the channel that’s most relevant to your business and expand from there once you feel ready. When you’ve set up your accounts, it’s time to start posting!
Start building your email list
Email remains one of the most cost-effective channels for marketing. According to the Direct Marketing Association, companies using email to nurture leads generate 50% more sales-ready leads at 33% lower cost. And nurtured leads, on average, produce a 20% increase in sales opportunities compared to non-nurtured leads.
Not sure what to send? Try some of the following:
- A weekly newsletter with top posts from your blog, or other content most relevant to your email audience
- A promotional email with discounts or special offerings on your product
- Product updates or company announcements
Email marketing is most effective when you focus on the wants, needs, concerns, and questions of your customers. Think about yourself as a customer, what emails are you most likely to read?
Think outside of the box. Don’t advertise your company in the most predictable way, stand out from the crowd. When the company Lyft first got started, they printed their logo and a discount code on coasters. Their staff visited local bars with these coaster and before they knew it, interest in the business was sky high!